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Dylan Patel: evaluation

17 Nov 2023 Latent Space The State of Silicon and the GPU Poors - with Dylan Patel of SemiAnalysis

“Their chips are not as good, or if they are, even though, you know, I mentioned Intel and AMD's chips are better, that's only because they're throwing more money at the problem kind of, right?”

— Dylan Patel

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Speaker
Dylan Patel
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Verified speaker
Claim type
evaluation
Recorded
17 Nov 2023
Publisher
Latent Space

Transcript context

…You know, I mentioned like transformers were the architecture that won out, but I think, you know, the number of people who recognized that in 2020 was, you know, as you mentioned, probably hundreds, right? For natural language processing, maybe in 2019 at least, right? You think about a chip design cycle, it's like years, right? So it's kind of hard to bet your architecture on the type of model that develops. But what's interesting about all the first wave AI hardware startups, you know, there's a ratio of memory, capacity, compute, and memory bandwidth, right? Everyone kind of made the same bet, which is, I have a lot of memory on my chip, which is A, really dumb, because the models have grew way past that, right? Even Cerebras, right? You know, like I'm talking about like Graphcore, it's called SRAM, which is the memory on chip, much lower density, but much higher speeds versus, you know, DRAM, memory off chip. And so everyone was betting on more memory on chip and less memory off chip, right? And to be clear, right, for image networks and models that are small enough to just fit on your chip, that works. That is a superior architecture, but scale, right, scale, scale, scale, scale. NVIDIA was the only company that bet on the other side of more memory bandwidth and more memory capacity external, also the right ratio of memory bandwidth versus capacity. A lot of people like Graphcore specifically, right, that ton of memory on chip, and then they had a lot more memory off chip, but that memory off chip was a much lower bandwidth. Same applies to Samanova, same applies to Cerebras. They had no memory off chip, but they thought, hey, I'm going to make a chip the size of a wafer, right? Like, you know, those guys, they're silly, right? Hundreds of megabytes, we have 40 gigabytes. There's no, you know, and then, oh, crap, models are way bigger than 40 gigabytes, right? The ones that people deploy. Everyone bet on sort of the left side of this curve, right? The interesting thing is that there's new age startups like Lumerium, like MedEx, I won't get into what they're doing, but they're making much more rational bets. I don't know, you know, it's hard to say with a startup, like, it's going to work out, right? Obviously there's tons of risk embedded, but those folks, you know, Jay Duane of Lumerium and like Mike and Rainier, they understand models, they understand how they work. And if transformers continue to reign supreme, whatever innovations those folks are doing on hardware are going to need to be fitted for that. Or you have to predict what the model architecture is going to look like in a few years, right? You know, and hit that spot correctly. So that's kind of a background on those. But like now you look today, hey, Intel bought Nirvana, which was Naveen Rao's Mosaic ML. He started Mosaic ML and sold it to Databricks recently, obviously leading LLMs and stuff there, AI there. se. But like now you look today, hey, Intel bought Nirvana, which was Naveen Rao's Mosaic ML. He started Mosaic ML and sold it to Databricks recently, obviously leading LLMs and stuff there, AI there. Intel bought that company from him and then shut it down and bought this other AI company. And now that company is kind of, you know, got new chips. They're going to release a better chip than the H100 within the next quarter or so. AMD, they have a GPU, MI300, that will be better than the H100 in a quarter or so. Now that says nothing about how hard it is to program it, but at least hardware-wise on paper, it's better. Why? Because it's, you know, a year and a half later, right, than in the H100 or a year later than the H100, of course, and, you know, a little bit more time and all that sort of stuff. But they're at least making similar bets on memory bandwidth versus flops versus capacity. Following NVIDIA's lead, the questions are like, what is the correct bet for three years from now? How do you engineer that? And will those alternatives make sense? The other thing is, if you look at total manufacturing capacity, right, for this sort of bet, right, you need high bandwidth memory, you need HBM, and you need large five nanometer dies, you know, soon three nanometer, whatever, right? You need both of those components and you need the whole supply chain to go through that. We've written a lot about it, but, you know, to simplify it, NVIDIA has a little bit more than half and Google has like 30%, right, through Broadcom. So it's like the total capacity for everyone else, much lower, and they're all sharing it, right? Amazon's training and inferentia, Microsoft's in-house chip, and, you know, you go down the list and it's like Meta's in-house chip, and also AMD, and also, so all of these companies are sharing like a much smaller slice. Their chips are not as good, or if they are, even though, you know, I mentioned Intel and AMD's chips are better, that's only because they're throwing more money at the problem kind of, right? You know, NVIDIA charges crazy prices, I think everyone knows that. Their gross margins are insane. AMD and Intel and others will charge more reasonable margins, and so they're able to give you more HBM and et cetera for a similar price, and so that ends up letting them beat NVIDIA, if you will, but their manufacturing costs are twice that in some cases, right? In the case of AMD, their manufacturing costs are MI300 or more than twice that of H100, and it only beats H100 by a little bit from, you know, performance stuff I've seen. So it's like, you know, it's tough for anyone to like bet the farm on a alternative hardware supplier, right? Like, in my opinion, like, you should either just like be like, you know, a lot of like ex-Google startups are just using TPUs, right? e to like bet the farm on a alternative hardware supplier, right? Like, in my opinion, like, you should either just like be like, you know, a lot of like ex-Google startups are just using TPUs, right? And hey, that's Google Cloud, you know, after moving the TPU team into the cloud team, infrastructure team, sort of, they're much more aggressive on external selling, and so you companies like, even see companies like Apple using TPUs for training LLMs, as well as TPUs, but either bet heavily on TPUs, because that's where the capacity is, bet heavily on GPUs, of course, and stop worrying about it, and leverage all this amazing open source code that is optimized for NVIDIA. If you do bet on AMD or Intel or any of these startups, then you better make damn sure you're really good at low-level programming, and damn sure you also have a compelling business case, and that the hardware supplier is giving you such a good deal that it's worth it. And also, by the way, NVIDIA's releasing a new chip in, you know, they're going to announce it in March, and they're going to release it and ship it Q2, Q3 next year anyways, right? And that chip will probably be three or four times as good, right? And maybe it'll cost twice as much, or 50% more. I hear it's 3x the performance on an LLM, and 50% more expensive, is what I hear. So it's like, okay, yeah, nothing is going to compete with that, even if it is 50% more expensive, right? And then you're like, okay, well, that kicks the can down further, and then NVIDIA's moving to a yearly release cycle, so it's like very hard for anyone to catch up to NVIDIA, really, right? So, you know, investing all this in other hardware, like, if you're Microsoft, obviously, who cares if I spend $500 million a year on my internal chip? Who cares if I spend $500 million a year on AMD chips, right? Like, if it lets me knock the price of NVIDIA GPUs down a little bit, puts the fear of God within Jensen Huang, right, like, you know, then it is what it is, right? And likewise, you know, with Amazon, and so on and so forth, you know, of course, their hope is that their chips succeed, or that they can actually have an alternative that is much cheaper than NVIDIA. To throw a couple hundred million dollars at a company, you know, as product is completely reasonable. And in the case of AMD, I think it'll be more than a couple hundred million dollars, right? But yeah, I think alternative hardware is like, it really does hit like sort of a peak hype cycle, kind of end of this year, early next year, because all NVIDIA has is H100, and then H200, which is just better, more memory bandwidth, higher memory capacity, H100, right? But that doesn't beat what, you know, AMD are doing, it doesn't beat what, you know, Intel's Gaudi 3 does, but then very quickly after, NVIDIA will crush them. And then those other companies are gonna take two years to get to their next generation. You know, it's just a really tough place. And no one besides, you know, the main thing about hardware is like, hey, that bet I talked about earlier is like, you know, that's very oversimplified, right? Just memory bandwidth flops and memory capacity.…

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