Yuhki Yamashita: evaluation

Transcript context

…That is really interesting. Basically, making your champion inside the company a superhero, helping them be more effective at what they're already doing, which is evangelizing this product that they really love. Interesting. Is there anything that you think Figma did early on that you think was really important for it to start to grow, either in this way or in a different way? Imagine there's just a lot of product led growth founders that are trying to create a product led growth product, and they fail. And so I'm curious, just what do you think people often miss and what do you think Figma did right that got it going? I think a lot of it was about the level of intention around building community. And the more there are organic conversations happening about Figma, the better. And one of the nice things about Figma is you can share out a file that you've been working on, and effectively open source something, but it's your way of showing, here's how we do it at so X, Y, Z company, and sharing that with the rest of the community. And when people see that and when people feel like they have this insider view in how other companies work, that's where there's a lot of interest. And more recently, over the last few years, we've really been focused on a program called Friends of Figma where we have people who are passing about Figma, and all our different geographies come together in a Discord channel. They meet regularly and are helping us evangelize. And again, that's that human connection between users, and then between us and the users is something that really helps build that kind of loyalty, which is the thing that, then, fuels all the champions to really push for it, internally, and give people the enthusiasm and courage to do that inside their organization. It's interesting how many corollaries there are to Notion and how they got started. I recently chatted with Camille, I don't know if you heard that episode, but there's a lot of similarities with how Notion use their community to help jumpstart growth and continue to grow.…

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