Evidence receipt / belief
Published · transcript-backedBen Gilbert: belief
24 Nov 2025 Acquired Coca-Cola
“Tab quickly becomes the best-selling diet soda in America, I think in the world, and stays that way all the way up until they released Diet Coke, which we’ll talk about in a little bit.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 24 Nov 2025
- Publisher
- Acquired
- Episode
- Coca-Cola
Transcript context
…Well leave it at that. They do enter the diet market. But the diet market becomes real and enduring from this point forward. Tab quickly becomes the best-selling diet soda in America, I think in the world, and stays that way all the way up until they released Diet Coke, which we’ll talk about in a little bit. Tab recently killed, actually. It was one of the brands that they sunset a couple of years ago. Oh, did they only kill it in 2020? I thought it was before then.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.