Evidence receipt / preference
Published · transcript-backedWes Kao: preference
6 Apr 2025 Lenny's Podcast Become a better communicator: Specific frameworks to improve your clarity, influence, and impact | Wes Kao (coach, entrepreneur, advisor)
“It adds structure to where are we going and what certain sections of paragraphs are about. So some of my favorite signposting words are, "for example," shows that you're about to show an example because shows that you're about to share your logic and rationale behind something.”
— Wes Kao
Source trail
Everything needed to verify it.
- Speaker
- Wes Kao
- Attribution
- Verified speaker
- Claim type
- preference
- Recorded
- 6 Apr 2025
- Publisher
- Lenny's Podcast
Transcript context
…Okay. Back to our agenda. There's another framework/tactic that I've heard you recommend. It's called signposting. What is signposting? Signposting is using certain words, phrases, formatting, and an overall structure in your writing that helps guide your reader and signals what is coming in the rest of the post. So, this is especially helpful if you have a long memo. It adds structure to where are we going and what certain sections of paragraphs are about. So some of my favorite signposting words are, "for example," shows that you're about to show an example because shows that you're about to share your logic and rationale behind something. "As a next step," is a great one. People's eyes automatically zoom to, "as a next step." Even "First, second, third," kicking off a paragraph with that, you're not needing to rely on rich text formatting with bolding, italics, underlines and all that craziness. If you kick off sentences with signposting words, you can often signal, "Here's what I'm about to talk about in this paragraph." These are power words for clarity. There's this whole concept of power words like, "free."…
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