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Evidence receipt / belief

Published · transcript-backed

Ben Gilbert: belief

27 Jan 2026 Acquired The NFL

“The press had been looking for something to call it. And Lamar Hunt, I think, had been the one who observed his kid playing with a WAMO Super Bowl.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
belief
Recorded
27 Jan 2026
Publisher
Acquired
Episode
The NFL

Transcript context

…There's a reason it's called Lombardi Trophy now. It wasn't for Super Bowl I or II. And then the one game we will talk about here, Super Bowl III. Yes, by this point, the game is formally called the Super Bowl. The press had been looking for something to call it. And Lamar Hunt, I think, had been the one who observed his kid playing with a WAMO Super Bowl. When the league discussions were going on about it, he proposed Super Bowl, but Pete Rozelle hated it. I think Lamar was like, "Oh, it's just kind of a funny placeholder name." But then it just stuck.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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