Mentions personal use of Worldly Partners research.

Transcript context

…It’s so sexy. There’s something really amazing about the promotion scrolling on a big screen when I’m just sitting there, and it feels impossibly thin. I know that’s a marketing slogan, but you feel it in your hands and you’re like, how? How is there an all-day battery life in this? And the screen is much more enjoyable to sit and read things on there than looking at my computer. In fact, in particular, for each of these episodes now, I read the Worldly Partners research on the company we’re covering from front of the show, Arvind. I was able to read the whole thing, take it in, in a much more enjoyable way when reading it on the iPad versus sitting on my computer scrolling. It just feels really good. By the way, we’ll link to that research in the show notes for anyone who wants to go read 50–100 pages analyzing in a very structured way, the business of IKEA. Listen to four hours and then read another 50–100 pages.…

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