Ben Gilbert: preference

Transcript context

…It’s something that I think about too for my podcast which is, I mean it’s an M&A podcast so I think to myself like all right, well, people that have some sort of demonstrated interest in M&A which pretty much means you work in the business, well, listen to this. And how do I get out of that box? How do I grow an audience for my podcast too? So just this past week’s episode is Rob Kindler who’s the head of M&A at Morgan Stanley, global head of M&A. His brother is the standup comedian, Andy Kindler. So I had them both on the show. So I’m trying to figure out ways myself of like all right, well, maybe Andy Kindler fans will listen to this thing and it’s not just the M&A crowd. I’ve got to think to myself how do I grow the audience here so that it’s not just sort of the standard fare of people that work and sort of live and breathe this industry. Well, I can tell you that I think your idea to do, what you and the team have decided to do with kind of more on the feature piece around anniversaries, just looking at what people have told us about this show has a lot of merit because when we do certain episodes, for example the “Snapchat and Facebook acquisition that wasn’t” episode, that has a tremendous back story and there’s drama. Listening to David run through the acquisition history and facts there is enjoyable in its own right just as a form of entertainment. So I think that there have been a few instances where we had a more dramatic history reading there and that is something that we continually have people tell us, “You know what, I actually am not that interested in M&A but I listened to that episode specifically because my friend told me it was interesting and I loved hearing that story. ” Yeah. That is absolutely something we found and have been spot on on this show. Our listeners can tell us if you disagree but I doubt you will. People listen to us for the stories. That’s what’s so interesting that we found is this difference between news versus stories versus analysis and getting that balance right. Obviously our listener base and potential listener base is much smaller than Bloomberg’s. But I find it fascinating how those three pillars of what’s going on vary by medium.…

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