Evidence receipt / belief
Published · transcript-backedBen Gilbert: belief
23 May 2016 Acquired Snapchat
“Anyway, I guess the point I’m making is I think the context of Snapchat isn’t necessarily any better but since they’re doing brand ads and you have the opportunity to create a much more rich advertisement that it makes it a more valuable brand platform because you don’t actually care about that granular of targeting.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 23 May 2016
- Publisher
- Acquired
- Episode
- Snapchat
Transcript context
…You don’t think there are psychological associations between content and advertising? I do. I just don’t think that seeing an ad on Facebook is contextually worse than seeing it on Snapchat. I’m already in entertainment mode. I can see that if you’re advertising to me when I’m on Google search and I’m on a quest for information and I’m like, “Coca-Cola, get out of here right now.” But on Facebook, I’m open to being entertained. Anyway, I guess the point I’m making is I think the context of Snapchat isn’t necessarily any better but since they’re doing brand ads and you have the opportunity to create a much more rich advertisement that it makes it a more valuable brand platform because you don’t actually care about that granular of targeting. Fair enough. I still think when I’m on ESPN and discover and I get Axe body spray, I would never wear Axe body spray, so I claim on the internet. But I don’t know, to the extent you can make an argument that television is still very valuable, this is the argument.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.