David Rosenthal: belief

Transcript context

…Totally agree. The sponsorship model is another way that we make a pretty significant trade-off. We only do six-month-season–long sponsorships. We are ridiculously choosy about the people that we do that with, because it's a six-month–long thing to an audience of 250,000 people that happens to be probably the most valuable audience in the world in terms of CEOs, founders, engineers, capital allocators. Certainly the set. It would be hubris of us to claim that we singularly at Acquired have the muscle, but our niche of media. The listeners to our niche of media (I think) unquestionably are the most valuable audience in the world. It's a big ticket item whenever a sponsor decides that they want to work with us for the duration, for the reach, and for the magnitude of who you're reaching when you reach them. It's like a big freaking commitment. There's a trade-off there in our business model, which is we're not going to work with that many people when we do. But when we do, we want to go as deep as possible. That means that we can't do things like engage with agencies, or engage with dynamic ad insertion networks, or a lot of other things that would make our lives easier. It probably also means that we can't outsource sales. You and I are the ones talking to the CEOs of the companies who sponsor, which, again, lots of trade-offs. They're very busy people, they're often hard to get a hold of, but they're the people that we get to build really real relationships with.…

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