Evidence receipt / uncertainty
Published · transcript-backedDavid Rosenthal: uncertainty
27 Jan 2026 Acquired The NFL
“Acquired as part of the gloss and sheen. If you had told us that three years ago, I don't know what we would have said.”
Source trail
Everything needed to verify it.
- Speaker
- David Rosenthal
- Attribution
- Verified speaker
- Claim type
- uncertainty
- Recorded
- 27 Jan 2026
- Publisher
- Acquired
- Episode
- The NFL
Transcript context
…I know, it's funny that we talked about the whole creation of Super Bowl Media Week as this big innovation and all the gloss and sheen that it adds to the game. And now we get to be part of the gloss and sheen. Acquired as part of the gloss and sheen. If you had told us that three years ago, I don't know what we would have said. Absolutely not. As always, all of our sources for this episode, including updated sources, are linked in the show notes. For any of our partners, you can click the link in the show notes to learn more about any of them. For the Super Bowl Innovation Summit, you will, after the Super Bowl, be able to watch everything that we did on stage at the Innovation Summit, links to more information on that are in the show notes as well. If you want to discuss this, please come to the Acquired Slack, that is acquired.fm/slack. We have a thriving, thoughtful community going there, discussing this in every past episode. If you liked this episode, check out our episodes on the NBA, IPL Cricket, and recent ones on Coca-Cola and Trader Joe's that were super, super fun. And if you want to join our massively upgraded email list, where you get interesting behind the scenes photos from our research that we find, or our big takeaways from the episode, or the key numbers that when you're trying to convince your friend. You should listen to Acquired, the baffling stats that you learned, and things like help us pick future episodes by weighing in in the polls that we do each season. You can join that at acquired.fm/email. Thank you so much to everyone who is on that list, and with that listeners. We'll see you next time.…
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