Alisa Cohn: recommendation

Transcript context

…Obviously, if you say it the same way every single time, they're going to feel like this is weird. Do you recommend it's this kind of Mad Libs approach or is it make it your own as much as you can? What are kind of the key? Or is it like, here's actually how you want to say it every time? In my book and when I work with my clients, I give specific scripts and what I will regularly say when I'm working with my clients is, "Okay, so this is how I would do it," and then I'll land it for them. But they have to make it their own. You always have to make it your own and I don't think it's a problem of doing it the same way every time. It's not like people are going to notice you because you're talking about different topics, theoretically. If you have a formula that can work for you, that's going to motivate you to do it, that is what's important. And what's important is that it's neutral, not loading on or not venting on someone and not unloading on someone. I love that we started with this one because it feels like the most common one of just your employee is underperforming and you want to make sure they understand and adjust. What if you're not hearing something from a bunch of people? What if it's just your perception of their writing? You need to work on your writing skills or you're coming in late. Is there another way you phrase it where it's not, "I'm hearing it from other people?"…

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