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Published · transcript-backed

Ivan Zhao: belief

6 Mar 2025 Lenny's Podcast Notion’s lost years, its near collapse during Covid, staying small to move fast, the joy and suffering of building horizontal, more | Ivan Zhao (CEO and co-founder)

“I think I would say that's the heart of that because their domain expertise, they're YouTubers or creators.”

— Ivan Zhao

Source trail

Everything needed to verify it.

Speaker
Ivan Zhao
Attribution
Verified speaker
Claim type
belief
Recorded
6 Mar 2025
Publisher
Lenny's Podcast

Transcript context

…That last point, I think people don't realize, so people are making millions of dollars selling Notion templates on the internet like at Etsy and other places. Consulting templates, yeah, and they're not programmers. I think I would say that's the heart of that because their domain expertise, they're YouTubers or creators. They have lifestyle brand. They know certain things but they're not makers of software. Then they can use Notion, package their workflows and expertise into Notion and templates and make limit with it. It's awesome, all that. Yeah, millions of dollars is it's crazy. Ivan, before we get to an abridged lightning round, I'm curious if there's anything else that you wanted to touch on think might be useful for folks to hear before we get to a very exciting lightning round.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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