Ben Gilbert: evaluation

Transcript context

…I do think that another part of it is that the general public really just wants to know the headline information. So what company is buying what company and how much is it? Then like they sort of move on. I mean, all the news cycle works like that. In all forms and fashions of life, what’s the headline news? Okay, I got it. We’ll just move on. That’s sort of what our culture is like now. So even in what you’re talking about which is like was an acquisition successful or not, almost all I want to know, it can be sort of told on a gut level. So like have I read how successful Facebook buying Instagram was? No. Do I know that Facebook buying Instagram was really successful? Yeah, I do. I’d like to know maybe how successful it was but once I know how much money Facebook gained from Instagram, which requires some analysis, like that’s all about I needed to know. I don’t really need to read the sort of the why behind that. People that are really involved in this stuff and do it for a living I’m sure would. But then all of a sudden now you’re dealing with sort of a new form of media which is like all right, well if I’m only writing something to the people that are really involved in this, now I’m almost working for a trade publication rather than the Wall Street Journal or Bloomberg. So I’m going to write something that’s really focused on from an audience perspective about who I’m writing for. Yeah. That’s something we think about at this show all the time. David and I have looked at our numbers. We probably had three sort of check-ins since we started the show and tried to figure out, “Okay, what’s the future of this thing?” This is like a side project for both of us and you start looking around at other technology podcasts like whoa, how big could it get? But you’re right, it's super niche. It’s this thing that its people that are in the M&A world or in startups and hope to one day be in the M&A world. And that’s got a ceiling and I think you talking about the fact that it kind of fits under that moniker of trade publication is the best way to succinctly put it that I’ve heard yet. Yeah.…

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