David Rosenthal: belief

Transcript context

…No. Go for it. Oh, well BBM (BlackBerry Messenger). There also was a playbook of how to execute messaging on mobile that have been around for several years and that was BlackBerry Messenger. Those were the days when people used to talk about BlackBerry being crack berries. There really were two core use cases of BlackBerry and I think people forget this. One was corporate email. That’s what now when people think of and remember Raymond Blackberries they think of that. But actually, know a lot of consumers who are using BlackBerries and the killer app was BlackBerry Messenger. It was a fully featured mobile messenger, just way ahead of its time but it was limited to the BlackBerry network. Yeah and the way people talk about BBM then is very similar to the way that people in a very uppity way talk about iMessage today, and the way that people referred blue bubbles versus green bubbles. I remember my friends who had BlackBerries then. Of course, I didn’t. I was rocking my candy bar. I didn’t get a flip phone at that point, but I remember one of my friends in college being like, “Oh yeah. No, I don’t really like texting. I don’t text people.” But after they had BlackBerry, “I’ll definitely BBM. That’s nice.” Of course there’s a slightly different feature set. You can see when things are read or not read. It was the cool network to be on.…

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