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Published · transcript-backed

Scott Dorsey: evaluation

5 Jul 2016 Acquired ExactTarget (acquired by Salesforce) with Scott Dorsey

“We were 300 million in recurring revenue moving to 400 and for Salesforce with their size and their growth velocity, and now you see it with Demandware, they have to make large acquisitions that are meaningful, that are actually relevant and can contribute to that top line growth and we were able to do that in a big way. It's made me really proud that Mark on a number of occasions with Jim Cramer on Mad Money and other places and said that ExactTarget has been the most successful acquisition that Salesforce has ever completed, and I believe that to be true.”

— Scott Dorsey

Source trail

Everything needed to verify it.

Speaker
Scott Dorsey
Attribution
Verified speaker
Claim type
evaluation
Recorded
5 Jul 2016
Publisher
Acquired

Transcript context

…If it weren’t more clear that this is a business line, Salesforce actually still calls this the Salesforce marketing hub business line, that they break under the results. And Scott, you ran it when you came there, right? Correct. I would absolutely agree, guys. There is no question that we brought a tremendous group of people and talent and culture to Salesforce and a lot of really unique and proprietary technology. But I would agree if you had to classify the acquisition into a category, I would call it business line because we just fit so beautifully into their marketing cloud strategy and brought a sizable amount of recurring revenue. We were 300 million in recurring revenue moving to 400 and for Salesforce with their size and their growth velocity, and now you see it with Demandware, they have to make large acquisitions that are meaningful, that are actually relevant and can contribute to that top line growth and we were able to do that in a big way. It's made me really proud that Mark on a number of occasions with Jim Cramer on Mad Money and other places and said that ExactTarget has been the most successful acquisition that Salesforce has ever completed, and I believe that to be true. It's just remarkably well and the leaders that were on my team that are now leading kind of big functional areas within Salesforce and the marketing cloud, they’re happy and having a tremendous amount of success and really growing the business in a big way and coming in to Indianapolis which is really, really cool. Salesforce just recently announced that in addition to the 1400 employees they have in Downtown Indy they’re going to add 800 new positions over the next few years. I don’t know if you've heard this, Ben, but the tallest building in Indiana is the Chase Tower. Salesforce is going to consolidate and move employees into that tower and it’s actually going to be renamed The Salesforce Tower. They have a thing about towers, too.…

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