Ben Gilbert: belief

Transcript context

…First season, yes. A lot of TVs. There is no single soap opera between 8:00 PM and 11:00 PM that is getting that viewer share in India. It works. The final match, the championship match is won in the last ball by the underdog, Rajasthan Royals, the cheapos in dramatic fashion. That final gets 10% viewership share of all TVs in India are tuned in to that final match. it goes really, really, really well. And we should say one other element of this. There’s a prize pool that we didn’t talk about. Just to add one more great game design mechanic, the winner of the whole thing gets (I think) a $3 million grand prize in that first year. 5% of the central media rights deal. Then that prize pool is shared among the teams that make the playoffs with the winner obviously getting the most.…

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