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Ben Gilbert: prediction

5 Dec 2016 Acquired Marvel

“2 billion price tag for Marvel, like think how many more characters. It’s like 800+ characters or I think 500+ at the time of acquisition in the Marvel universe, and maybe 50 of which are recognizable by the American public and you look at Star Wars, and I don’t think Lucasfilm was sort of valuing themselves based on all those deep characters and what we’re seeing with the Disney powerhouses, they’re sort of trying to make the Star Wars universe more serializable and more kind of disparate with all these different stories that they’re trying to tell that aren’t with our favorite characters and I’ll be really interested to see not how Rogue One does because I think that there’s going to be– There’s so much pent-up demand for Star Wars that, like, I want to see how the third or the fourth non-core Star Wars story does.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
prediction
Recorded
5 Dec 2016
Publisher
Acquired
Episode
Marvel

Transcript context

…Yeah, but it is Star Wars, right? Whereas Marvel is many of these franchises. Right. Oh, yeah. That’s a great point. It’s like if you look at the $4 billion price tag for Lucasfilm and the $4. 2 billion price tag for Marvel, like think how many more characters. It’s like 800+ characters or I think 500+ at the time of acquisition in the Marvel universe, and maybe 50 of which are recognizable by the American public and you look at Star Wars, and I don’t think Lucasfilm was sort of valuing themselves based on all those deep characters and what we’re seeing with the Disney powerhouses, they’re sort of trying to make the Star Wars universe more serializable and more kind of disparate with all these different stories that they’re trying to tell that aren’t with our favorite characters and I’ll be really interested to see not how Rogue One does because I think that there’s going to be– There’s so much pent-up demand for Star Wars that, like, I want to see how the third or the fourth non-core Star Wars story does. And if Disney will be successful in kind of creating the sort of serial blockbuster out of Lucasfilm characters the same way they’ve been able to with Marvel characters. Yes. It’s interesting to think about these three acquisitions which are obviously all fall within the same broad theme for Disney. But on that kind of spectrum from Pixar where it's so much about the people and the creative process and creating individual new creative works to then kind of—Lucasfilm sort of in the middle where it’s about the one franchise of Star Wars and the cadence around that is, well, before the acquisition was very long cycles between any sort of new Star Wars content that would come out and it much faster.…

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