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Tim Holley: evaluation

3 Sept 2023 Lenny's Podcast Inside Etsy’s product, growth, and marketplace evolution | Tim Holley (VP of Product)

“I won't say we're consistently, because that suggests that we don't know what we're doing we do.”

— Tim Holley

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Speaker
Tim Holley
Attribution
Verified speaker
Claim type
evaluation
Recorded
3 Sept 2023
Publisher
Lenny's Podcast

Transcript context

…Pulling that thread a little bit more, I'm curious what you've seen as some of the bigger conversion wins on the buyer's side in terms of experiments you've run that have had some of the bigger impact. I won't say we're consistently, because that suggests that we don't know what we're doing we do. We're often surprised by what works in an outsized way and what we think is going to be a knock it out of the park success, ends up being of minimal value. But coming back to maybe some of the themes alluded to earlier, reviews have long been really important. And when you're reviewing an item like I said, that's unique, that's from an independent seller, the type of information that another buyer is looking for is maybe a little different than other marketplaces, or even platforms that they might be shopping on. And so really trying to lean into, well, what does it look like in a buyer's hand, in a buyer's home? Maybe that gives the next purchaser a bit more confidence that it's the right size, it's the right color, whatever it might be. And so that's long been a track that has been very fruitful for us, and continues to be something that we iterate on, that we focus on. Just I understand, that essentially it's recommending to sellers, "Here's the photos you should have on your list."…

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