Rahul Vohra: observation

Transcript context

…Yeah. It's just some dude's name, I think. He's probably very smart, very clever, did a lot of pricing. Anyway, he said, "Ask your target users four questions. Number one, at what price would you consider Superhuman to be so expensive that you would not consider buying it? Number two, at what price would you consider Superhuman to be priced so low that you would feel the quality couldn't be very good? Number three, at what price would you consider Superhuman to be starting to get expensive? It isn't out of the question but you would have to give some thought to buying it. And number four, at what price would you consider Superhuman to be a bargain, a great buy for the money? " Most startups actually orient around the fourth question, the bargain for the money because there's some kind of network effect, or a greenfield effect, or they're trying to take advantage of a first-mover effect, or so on. So there's a land-grab. They want to go get all the users, so we may as well price as low as we can to get them all.…

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