Alisa Cohn: prediction

Transcript context

…Amazing. Okay. Another topic that I know you spend a lot of time on is something you call the founder prenup. And what I love about this is, a lot of the problems that a company trickle down from the founders having their challenges with each other. And I started a company in the past and I don't think people realize how significant this decision is in your life. It's basically, you are marrying someone in a business context and you're stuck with this person for a long time and you basically came up with a prenup, which is a set of questions of just things you need to talk about to make sure you're aligned before you start this company. Is there any context around this thing before we talk through actually the questions that you recommend people talk through? Well, I just want to reiterate what you just said. Exactly right. And it turns out that according to Noam, Noam Wasserstein, 65% of startups fail because of conflict with founders or the founding team. So it's really essential to get this right, and I agree that people step into this relationship with a lot less care than they should. And bad things can happen because you haven't done the work of getting to know each other before you decide to co-found. Yeah. It's so easy just to like, "Yeah, I'll start a company. We have this cool idea. Let's just do it. It's going to be so awesome." And then you don't realize how much you're committing to and how often things don't work out because of that quick decision. And oftentimes, it's like friends and then it becomes even more challenging because I want to be friends, but we're in business together. So yeah. Let's talk about what you recommend folks talk through as much as we can on this podcast.…

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