Scott Dorsey: evaluation

Transcript context

…Yeah, I would love that. Yeah, so that was a really fun story. So we really became the largest cloud company running on Microsoft technology. We were early users of SQL and . net and really everything we built was on the Microsoft framework and we pushed Microsoft technology I think to the edge as we were building a super transactionally intensive multi-tenant platform. But through that, we really built this wonderful relationship and then we started integrating into Microsoft Dynamics and had a really nice relationship there and then ultimately Microsoft became a customer. Then it’s a really fun story. Microsoft had an internal platform, an internal email platform called PENS that really kind of powered marketing automation and email marketing specifically for Microsoft business units. The internal solution was not well-liked across Microsoft. So we were fortunate to land Microsoft and really go through our adoption. We built like an 18-24 month implementation period where we would be on-boarding different business units of Microsoft unto ExactTarget and off-boarding them on the internal system of PENS. And we set a joint goal. It was an acronym for personalized email something, something, notification system. It had to be you’re computing against PENS.…

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