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Published · transcript-backed

Ben Gilbert: evaluation

27 Oct 2025 Acquired Trader Joe’s

“"And so if you just want to sell those to me, I'm sure I can unload them on our customers; they're going to love the deal. And then it's actually not a big deal for me when I run out, because that's not a part of our value proposition the way it is for the big supermarkets.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
evaluation
Recorded
27 Oct 2025
Publisher
Acquired
Episode
Trader Joe’s

Transcript context

…The big supermarket industry just isn't interested. Trader Joe's is like, "We've got the perfect consumer for you. They're value conscious. Our message to them is sometimes we'll have stuff, sometimes we won't. "And so if you just want to sell those to me, I'm sure I can unload them on our customers; they're going to love the deal. And then it's actually not a big deal for me when I run out, because that's not a part of our value proposition the way it is for the big supermarkets. So this begins what Joe calls intensive buying. If we have line of sight on something that we can uniquely sell, that we're going to get a great deal on, that we know our customers are going to love, we should do all we can to go and suck up all the supply of that thing so we can get the lowest per unit price for our customers. Yep. We'll tell the story, they'll get it.…

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