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Published · transcript-backed

Ben Gilbert: evaluation

2 Nov 2016 Acquired Skype

“Like now we’re shifting to this world where search result ads don’t work when people are asking their phone stuff.”

— Ben Gilbert

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Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
evaluation
Recorded
2 Nov 2016
Publisher
Acquired
Episode
Skype

Transcript context

…I think this is by far the most interesting part of this announcement. Yeah. So walk through this. In a world where you use and AI, the AI is there to give you answers, not options, and Google’s business model is predicated upon giving you options, some of which are sponsored options. And in this voice world, like the user experience of this, we’re shifting to… you know when banner ads didn’t work on mobile and we had to figure out what worked. Like now we’re shifting to this world where search result ads don’t work when people are asking their phone stuff. So, Google had this incredibly profitable business model and now there’s a chance they might need a new one if this thing that they happen to be very good at which, like, this is like the Googliest piece of technology of all time, is creating this Google Assistant, this thing they happened be incredibly good at is incredibly bad for their business model. Yeah. Man, this is technology cycle disruption at work here.…

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