Ben Gilbert: commitment

Transcript context

…I suspect that is right. If you just think about all the ways in which they whittle price down, every single place they could make a deal with a customer and say, hey, how about you do a little bit of work and we don’t, we will give you a better price, and the customer says, okay. It’s picking it out yourself in the warehouse. It’s assembling it yourself at home. It’s driving it to your house. It’s, oh, I don’t need the back to look good. It’s every single way in which the customer makes the deal with IKEA to yeah, lower the price a little bit. E-commerce blows it all up. The overhead, the cost structure required for e-commerce—shipping things to your house, having the delivery network figuring out a whole new supply chain—should it come from the store every time? Should it not come from the store every time? Should we box them differently? Should we use third-party logistics? Should we use our own, et cetera.…

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