Melanie Perkins: preference

Transcript context

…I talked to Melissa, I talked to a bunch of other people that work at Canva, that have worked at Canva, and something else I heard along these lines is this phrase, Crazy Big Goals, which I think is one of your values. Crazy Big Goals. I love that as a value. Why is that so important? How does that fit into this? And just talk about the power of having Crazy Big Goals. Yeah, so right from the start of Canva, it was truly a crazy-big goal. We're like, "We want to empower the world of design and take all these things that are super complicated and put them into one platform and make it accessible to the whole world. And we want to, rather than it be super expensive and unaffordable, we want to empower everyone everywhere in the world to design." So I mean, that was the epitome of a crazy big goal. And if we macro out even further, we've got this two-step plan, build one of the world's most valuable companies and do the most good we can do. So again, a rather crazy big goal. And I think the thing that I love about a crazy big goal is that you feel completely inadequate before it. Another crazy big goal. We'd love to see everyone's basic human needs met on the planet. Completely crazy big, that truly shouldn't be. It's kind of absolutely absurd that that's the case, but we can go into that later. But I think with a crazy big goal, then you want to work really hard to will it into existence. And so if you start with a reasonable goal or a realistic goal, then you kind of get to it and you're like, "Oh cool, whatever." Or more importantly, if something happens, all the problems and roadblocks come along as they always do, then you're like, "Okay, I won't bother with that." And then you can just go and choose another course. And so a crazy big goal is both crazy big, but it's also something that you think is incredibly important that you actually want to will into existence because it is so much work to will a crazy big goal into existence. So it better be one that you want to actually achieve. Is there a crazy big goal that you set that comes to mind maybe as a good example of, "This is what I'm talking about?" Maybe a product you launched or feature back in the day?…

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