Evidence receipt / prediction
Published · transcript-backedScott Belsky: prediction
18 May 2023 Lenny's Podcast Lessons on building product sense, navigating AI, optimizing the first mile, and making it through the messy middle | Scott Belsky (Adobe, Behance)
“I think what we're going to start seeing is generative AI augmenting the designer's work in real time.”
Source trail
Everything needed to verify it.
- Speaker
- Scott Belsky
- Attribution
- Verified speaker
- Claim type
- prediction
- Recorded
- 18 May 2023
- Publisher
- Lenny's Podcast
Transcript context
…Is there anything you're doing with PMs at Adobe at this point that help them leverage these tools and just the ways of working that you're actually using today? One of my obsessions has been bringing design earlier into the process of product development. So it's not necessarily AI yet. But it's the idea of designers, first of all, being in the room, even being in the room with some of the customer research and some of the debates around even the value proposition to the customer and some of the things that traditionally happen only with the PMs. I just find that, again, collapsing the stack, if you will. Having the designer hear these things and contribute gives them a golden gut as they are then sitting down later and going through possible interfaces to solve the problem. So I love bringing design upstream. In fact, that's probably been the cheat code of my career as a product leader, has just been disproportionately empowering design throughout the process. I think what we're going to start seeing is generative AI augmenting the designer's work in real time. So right now, I mean in Photoshop, we're experimenting with instead of just reducing an image and cropping, you can also extend an image. And that's, of course, using generative AI for out painting. And so, you can imagine as you're doing edits in that as well as in other forms of design, getting kind of thumbnails of what you might be trying to accomplish and then touching them, almost like predictive text to go to the next step, to the next step, to the next step and take leaps in the creative process as opposed to incremental steps. I think that that's going to happen far more. And hopefully, product designers, product managers will be involved to some extent in some of these decision points as designers have more options to choose from. You threw out this term golden gut. What is that about?…
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