Ben Gilbert: belief

Transcript context

…Indeed. Growth is only 3% or 4% a year. If you look since 1998 in the post-Goizueta years, it averages out to about 3%–4% growth. I think fair to say anemic when you’re describing their growth in recent years. I think that’s why we focused the bulk of the episode on the pre-1998 Coca-Cola. That’s really where they built this unbelievable thing that frankly saturated the world. This incredible business with all these innovations and pillars of what became one of, if not the greatest brand in American history. But yeah, as we said, back starting at the Pepsi Challenge days, I think there’s a strong argument that Pepsi was the more interesting company.…

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