David Rosenthal: belief

Transcript context

…In the early days, it was kind of a different set of teams and drivers at each of the Grand Prix. Who can we get to come race at this track when? And it would come together in a very haphazard way. So back to Enzo and Ferrari. Unlike Chapman and Lotus and the Brits, Enzo actually had business sense. He was an entrepreneur and he was the first person who realized that there was an absolutely incredible business opportunity at the intersection of these really fast cars, these sort of legitimizing racing heritage and all the glitz and the glamor and the wealth of the celebrity that was represented by Monaco. And that opportunity was selling fast cars to the rich and famous. Ferrari pretty quickly after World War II becomes a legitimate luxury brand. I think you could maybe even argue they are the only legitimate luxury brand established in the second half of the 20th century. Oh, that's interesting. Yeah, and it's very impressive how fast it happened.…

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