Evidence receipt / belief
Published · transcript-backedBen Thompson: belief
12 Feb 2026 Cheeky Pint Ben Thompson from Stratechery on AI ads, the end of SaaS, and the future of media
“I mean, I think that that's a bridge that every tech company would be happy to cross if they came to it.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Thompson
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 12 Feb 2026
- Publisher
- Cheeky Pint
Transcript context
…No, it is sure, but people have it. And wouldn't you have a similar issue where if you're using the Gemini data to make better ads, wouldn't ultimately the targeting be too good and people find it weird? I mean, I think that that's a bridge that every tech company would be happy to cross if they came to it. I see. It's a thing that people say when you have very good targeting.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.