David Rosenthal: belief

Transcript context

…The important thing here is, wherever the point of integration is, that's where you gain power. That's where you're able to become more than a commodity. Basically, you're able to create margin, where you're able to get more cash for something than it costs you to assemble it. What did CAA do? They create the projects, like Jurassic Park, Lethal Weapon, Schindler's List. These are CAA projects. These are not studio projects. They pull them together and then they bid them out to the studio since now, all of a sudden, all these studios bidding against one another, the price goes way up, the dollars flowing into the space goes way up, and the artists all do way better, so Tom Cruise, Kevin Costner, Barbra Streisand, Steven Spielberg. Within a couple of years, CAA's just vacuuming up everybody. Literally, the term that they used that I think Ovitz’ clients have become sad about CAA and Hollywood about all this, is they become, "the dream execution machine. " You're an artist, you have a dream, CAA is your dream execution machine. It's great marketing.…

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