Nesrine Changuel: belief

Transcript context

…It's bittersweet, bittersweet. So we had to work. I mean, in that case, if you can see, we didn't really identify motivators. We did identify demotivators because sometimes it's even easier. Actually, sometimes it's easier to... let you know what frustrates me or stress me, then tell you what makes me happy. So if identifying emotional motivators turns out to be complicated, so you can try to identify those emotional demotivators. And in that case, we had to work on these three demotivators and come up with solutions that could help leverage that or at least reduce in a way or another. So when we worked on Zoom fatigue, we actually realized and we get help from a study that was published from Stanford, by the way, that one of the causes for Zoom fatigue was the fact of seeing your self-view. It's not about seeing others. It's the fact that you see yourself. Why? I mean, just imagine yourself walking on the street and someone is holding a mirror next to you. I mean, even if you avoid, your brain will try always to check how you look. So the fact that there was a view was a big risk and it was even listed as among the most significant risk of zone fatigue or causes of zone fatigue. So we worked on minimizing self-view. It's as simple as you can minimize your self-view, meaning that you can still broadcast or share your video, but you don't have to see yourself. That's one example that we worked on. The second one, which was related to low interaction and boredom, we tried to understand how can we bring in a little bit more of joy, but at the same time, allow people to feel heard and seen and active. And that's how we actually brought reaction, emoji reaction, you know, that waving hand or thumb up, because sometimes it feels invasive to unmute yourself and say, I agree, or cut the speaker for saying, yes, I don't agree or something. I mean, these emojis can help you stay alive, stay connected and present, and somehow improve the interactivity part. So these are the two features that we introduced back then. That is such a cool example. I find myself using Google Meet all the time now instead of Zoom, so great job, Google Meet team. I know Zoom was winning for a long time, and I feel like Google Meet's really turned that around. Good job. Let me ask a couple questions to keep digging into this question. It feels like Some CEOs, founders, leaders are like, yes, this is worth investing in. Let's definitely do it. There's a lot that's just like, no, stop. We got other stuff to do. What's your best advice for trying to get buy-in from SEO or just some kind of leader that's shutting this kind of stuff down?…

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