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Published · transcript-backed

Ben Gilbert: evaluation

4 Jun 2024 Acquired Starbucks (with Howard Schultz)

“Most of those types of concepts do not work in different countries and continents.”

— Ben Gilbert

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Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
evaluation
Recorded
4 Jun 2024
Publisher
Acquired

Transcript context

…It really is incredible. One of the very, very small number of food and beverage establishments that has scaled to the entire world. Most of those types of concepts do not work in different countries and continents. But Starbucks is different. Today, they’re in over 80 countries with 39,000 stores across the world. They’re even huge in China, a country that didn’t consume very much coffee until Starbucks arrived. They are a bank scale financial institution as well. At any given time, Starbucks holds $1.7 billion that customers have loaded onto gift cards but not yet spent. So how did they go from one store selling beans—not even drinks and cups, just beans—to the default meeting place in communities everywhere? Today, we tell that story. And listeners, this episode has video. We recorded it in person in Seattle at the Schultz Family Foundation, and you can watch it on YouTube. All right, well listeners, we have a gigantic announcement for you. Yes. Save the date. If you love Acquired, you are going to want to be physically in the city of San Francisco on Tuesday, September 10th, 2024.…

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