Ben Gilbert: commitment

Transcript context

…Got any dried fruit in there, too? Not this package. I will say now, when you go and grab, they're not just commodity nuts. They have stuff that you can't get anywhere else, like weird chili lime blends or sesame crusted cashews or interesting trail mixes that are not the generic thing. Yep. So nuts and dried fruits become the next rocket ship product category for Trader Joe's. And just like wine in the alcohol era, customers love it. Still do. This has got to be one of the biggest product categories for Trader Joe's to this day.…

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