David Rosenthal: evaluation

Transcript context

…Is a native Facebook ad. When you’re scrolling through that newsfeed, well, you scroll sort of or you stop at every story to pause and look at what it is, and for that brief moment, the advertiser has the opportunity to take over your entire captive attention in a way that they never could on desktop. And Facebook cracked it. The fact that 84% of their revenue today and as a hugely successful company comes from mobile advertising, is a huge testament to them turning it around. They cracked it. I mean, in a period of about 6 months, while going public, and while acquiring Instagram, they basically invented the mobile ad industry. I think a really nice way of putting a bow on and tying up the Facebook IPO story is that the next year, at TechCrunch Disrupt 2013, so in 2012, Zuckerberg said in an interview on stage that HTML5 was the biggest mistake that he had made in the history of the company. In 2013 TechCrunch Disrupt, Michael Arrington asks Zuckerberg onstage, you know, “So how about that IPO?” And Zuck says, this is a quote he says, “I’m the person you would want to ask last on how to do a smooth IPO.” And this is a year later, he says, “But it’s actually a valuable process having gone through a terrible first year, as it made our company a lot stronger. You have to know everything about your company. It took us to the next level, and we run our company much better now.” Pretty interesting.…

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