David Rosenthal: evaluation

Transcript context

…In Dumbo at least. In Dumbo at least. And to invest in Dumbo real estate in 2010, they would’ve made a killing, but they said, “No, we’re going to double down. We’ve learned a couple of things from Greendesk. We think that this product has some form of product market fit. Let’s take this across the water into Manhattan.” And so, they go. They decided to restart the company and they want to go do this same concept in Manhattan. One of the key things they learned is that actually, this eco-friendliness thing, it sounds good, but that’s not why people showed up. People showed up because what they were really doing was they were selling a culture, they were selling a workspace feel, design, and culture. I think this is totally true. Dan, I don’t know if you would agree on that. If you think about freelancers back then, they were selling the coffeeshop, it’s what they were selling without having to go and buy coffee and there was actually a desk. That’s what they were selling because that’s where you would go, and probably with worse wifi at the time.…

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