Evidence receipt / belief
Published · transcript-backedDavid Rosenthal: belief
16 Dec 2024 Acquired Mars Inc. (the chocolate story)
“Actually, I think if we were to use this, we would divide our profit dollars by the value of the Acquired brand.”
Source trail
Everything needed to verify it.
- Speaker
- David Rosenthal
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 16 Dec 2024
- Publisher
- Acquired
- Episode
- Mars Inc. (the chocolate story)
Transcript context
…It’s fascinating. For you and I, it’d be like the profit dollars of the business from sponsorship divided by the cost of our microphones and the very modest tangible assets that we have in this business. Actually, I think if we were to use this, we would divide our profit dollars by the value of the Acquired brand. We would value the Acquired brand as highly as possible. You’re basically wanting to say, per unit of fixed investment I’ve made, how much yield in terms of profit am I getting out of the fixed investment I’ve made?…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.