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Pete Kazanjy: belief

15 Dec 2022 Lenny's Podcast Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)

“I think probably the biggest thing is, the thing that I just like to encourage founders and product managers and what have you, is just don't be afraid of sales.”

— Pete Kazanjy

Source trail

Everything needed to verify it.

Speaker
Pete Kazanjy
Attribution
Verified speaker
Claim type
belief
Recorded
15 Dec 2022
Publisher
Lenny's Podcast

Transcript context

…Any last pieces of wisdom before we get to a very exciting lightning round? I think probably the biggest thing is, the thing that I just like to encourage founders and product managers and what have you, is just don't be afraid of sales. There's a lot of people out there who would love to tell you a story that it's magical or like, "Oh, you've got to be a born seller," or things like that and it's really not. Those people are just talking their book, if you will, and so just getting good at those behaviors, it's going to benefit you in a myriad of ways. Even if you don't want to necessarily be an early-stage founder, even as a product manager within an enterprise organization or even a consumer organization, selling behaviors and good communication and persuasion and always thinking about what's in it for them, et cetera, those are really good skills for internal selling, for external selling, if you want to interface with customers, et cetera. All these skills are very important and impactful for a myriad of personas. Amazing. Well, with that, we've reached the very exciting lightning round. I've got five questions for you, we're going to go through it pretty fast. Are you ready?…

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