Lenny Rachitsky: belief

Transcript context

…And I knew he loved to write, so every time we would do a doc for example, to leadership, he would start. He would kick it off. Even though it was something product centric, he would start writing it. I'm like, "Great, you're an awesome writer." Look at him now. [inaudible 01:26:02]. Maybe as just the last topic, I'd love to hear any cool stuff happening on YouTube. Stuff that you... I think you just launched some AI stuff, there's AB testing stuff that's coming out. Just like what should people know about new YouTube features, especially people like me that aren't publishing stuff on YouTube? Well, I'll go to one of the things we talked about, which is this once upon a time vision. One of the visions we have as a team is, if you go back to the core of YouTube which is, give everyone a voice, share it in the world, it's really this... YouTube is for creators big and small, who want to tell their story however they want to tell it, whether it's a podcast or live or video or short or post, and that we are the creative partner. Maybe that's another podcast for another day, but I fundamentally believe in when products take on some kind of persona. Right? And so we're like, "Okay, YouTube Studio..." Really, we're the creative partner. We're not making the thing. You're making the thing, but we are partnering it. We're the ones giving you insights. We're the ones helping you with testing things that might work and if we could make your life easier, then you could just go do the fun stuff of telling your stories, right? So there are a couple of exciting things coming. So one of them is AI inspiration, which we launched at Made on YouTube and when you talk to creators, and I always ask creators this question, "Tell me your creative process." There's always this big piece that's like the research, where they come up with an idea and they kind of flesh it out. In your case, maybe it's finding the person and it's reading about them. This is pre-work that they do and sometimes they'll do work by looking at tweets or watching other YouTube creators or listening to other things. And so imagine a world where we can actually use AI to generate ideas for you based on what we know your community of subscribers and viewers are watching, right? So that's what I'm very excited about in some future world where I'd love to see you using that. It's going to launch next year. There's already a version of it in YouTube Studio where you can just type in a word, you could be like vision. And then it will give you ideas and other videos and topics and keywords that are being searched. That's one exciting one. Another really exciting one is we launched thumbnail Test and Compare. So creators spend a lot of time on thumbnails, a lot of time. And we've been working a lot with creators. We've been very systematic about just getting feedback and getting it out there. It's just rolled out even to a bigger set of creators yesterday, actually. By the time this comes out probably... You might have it in your hands, Lenny. And so you're able to basically put two thumbnails, up to three, two, three thumbnails, and the system will actually AB test them and see which one actually works versus you sort of designing a thumbnail and then [inaudible 01:29:01] it out. So that's another exciting area.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.