Marty Cagan: observation

Transcript context

…I do not. It's hard. And fundamentally, there's two ways to scale. You can scale with process or you can scale with leaders. The only way I know that leads to good outcomes is scaling with leaders, but the easier, more appealing one to so many companies is scaling with process. And that's why you see, you might look at something safe and say, "Are these people freaking crazy? Are they nuts? There is no good there. It's just repackaged waterfall. What the hell are they thinking?" Well, what they're thinking is, "Oh, we have an answer to scaling with process." And that is very attractive, especially to some old school CIO that doesn't even understand software. And so it grows like crazy. And that's not the only ones. There's a bunch of those processes and people are fooled. It's just marketing, so they call themselves Agile, but it has nothing to do with agile. It's the antithesis of agile. So I am very worried about that trend of thinking that process is ever the answer because it's not, it just isn't. And all the best leaders I know, whether we're talking Bezos or whether we're talking Elon Musk or anybody, Steve Jobs was saying it in the video, be careful of the disease of process people. They will destroy your company. What an incredible way to wrap up. Just two last questions, where can folks find you online if they want to reach out, learn more? And how can listeners be useful to you?…

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