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Evidence receipt / belief

Published · transcript-backed

David Rosenthal: belief

27 Jun 2023 Acquired Porsche (with Doug DeMuro)

“Once you reach that level, that's when you have real brand power. I think Porsche is at that level.”

— David Rosenthal

Source trail

Everything needed to verify it.

Speaker
David Rosenthal
Attribution
Verified speaker
Claim type
belief
Recorded
27 Jun 2023
Publisher
Acquired

Transcript context

…Once a brand gets to a certain level, is it even possible to kill? I don't think so. Once you reach that level, that's when you have real brand power. I think Porsche is at that level. Let's say they make a bunch of decisions and they kill the company, it goes bankrupt. Somebody will buy it out of bankruptcy and huge value is still there. All right, 10 out of 10. That gives the Acquired Doug score for Porsche a 22 out of 30, which by Doug grading standards, that's pretty good. Your highest Doug score ever is? Seventy-two or 74, something like that, somewhere in that range. You can't get any better than that.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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