David Rosenthal: belief

Transcript context

…They do, Interpublic Group. Now Ben, I know you know who we’re talking about here, but listeners, you all are in for a real fun surprise when we reveal who this person is in a minute. Pepsi, as we’ve discussed, up until Alfred Steele came in, had always been a seat of the pants school of hard knocks management–type company. This person who joins (I think) might have been the first MBA to join the company, and he was one of the very few, even college graduates. He comes in as the Director of New Product Development, and the first new product that he develops and hits the market isn’t a new drink, but rather a new bottle. A really, really big bottle. Sixty-four ounces. He realizes in doing market research that hey, supermarkets are becoming more and more of a thing. We’re now in the late 1960s, early 1970s here. There’s a really underserved part of the soft drink market, which is large families and parties for at-home consumption Buying a whole bunch of pretty heavy breakable glass bottles and lugging them home for your large family or a party that you’re throwing… Or even cans. Who wants to open a single can for each person around the dinner table?…

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