Scott Dorsey: evaluation

Transcript context

…I’m curious. Before you move off from this and this also leads into my tech theme, you don’t have to say whether you considered it or not but do you think looking that most of the big data driven marketing companies of that generation, ExactTarget being one of it, if not the leader, got really big and growing really fast on a great trajectory, but then they all got swallowed up by other big enterprise companies whether it’s Oracle and Eloqua or ExactTarget and Salesforce. Do you think there was any way that maybe there have been consolidation among the companies and could there have been a giant? You know, there are so few giant enterprise software companies. Could one have been built in the marketing category? That’s a great question. I think why it didn’t happen is overlapping functionality that when you take a look at, and there was certainly a lot of conversations that ensued along the way could stack together some of these kind of large marketing tech companies become something bigger and something more meaningful. Where it starts to run afoul or kind of collapse is that you just have a lot of duplication of functionality. Omniture got kind of pulled in to Adobe early. There certainly could have been a fit between let’s say email and digital marketing channels and analytics. That would have been a logical connection point but they kind of got pulled into Adobe early. But when you look at responses and some of the B2B marketing automation companies, you often had kind of a lot of redundant functionality. But we were headed down that path ourselves and that’s really why part of that acquisition made sense and we kind of kept moving deeper into data and analytics and the web and really trying to build out that robust platform to make all these channels work together. What’s really interesting is the big product we built that stitched it all together as a product called Journey Builder and Salesforce has really embraced that Journey Builder platform and is applying it even across different clouds within Salesforce and using it in lots of unique ways. Cool. David, you have anything before we go into tech trends?…

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