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Published · transcript-backed

Ben Gilbert: belief

5 Jul 2016 Acquired ExactTarget (acquired by Salesforce) with Scott Dorsey

“I think when I was finishing up my tenure there, we were launching the digital marketing hub and that included SMS and email marketing, micro sites; we had social; we had CoTweet.”

— Ben Gilbert

Source trail

Everything needed to verify it.

Speaker
Ben Gilbert
Attribution
Verified speaker
Claim type
belief
Recorded
5 Jul 2016
Publisher
Acquired

Transcript context

…Yeah. Well, I think for me, Scott, obviously your word is most important here but clearly this is a business line acquisition for Salesforce going from – And it’s interesting this is going to go into my tech theme in a minute but having been selling into the sales organization for so long and developed these huge accounts and big-scale business that Salesforce that had to pick up ExactTarget and as you were mentioning, Pardot and everything else along with it to not be able to sell into the CMO and the marketing side was clearly a business line and a great one for them. I’ve nothing to disagree with there. ExactTarget clearly had – It was not just a product but a suite of products. I think when I was finishing up my tenure there, we were launching the digital marketing hub and that included SMS and email marketing, micro sites; we had social; we had CoTweet. It became clear that ExactTarget had a channel to a lot of different customers that then Salesforce could expand into, but really a whole suite of products to add to Salesforce’s repertoire too. If it weren’t more clear that this is a business line, Salesforce actually still calls this the Salesforce marketing hub business line, that they break under the results. And Scott, you ran it when you came there, right?…

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