Evidence receipt / belief
Published · transcript-backedBen Gilbert: belief
24 Nov 2025 Acquired Coca-Cola
“The founder then goes on to leave Coca-Cola and starts BodyArmor, a sports drink that (I think) is coconut water–based, a little bit more sugary.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 24 Nov 2025
- Publisher
- Acquired
- Episode
- Coca-Cola
Transcript context
…It is serving a function for you. The other funny thing that happens is Coca-Cola buys Glaceau, which makes Vitaminwater and Smartwater in yet another oh, we should also be in water play. They pay about $4 billion for that. The founder then goes on to leave Coca-Cola and starts BodyArmor, a sports drink that (I think) is coconut water–based, a little bit more sugary. Turns around, sells that back to Coca-Cola for $5 billion. For a startup, BodyArmor did great. Gatorade still has 60%-plus of the market share of sports drinks. Doesn’t make a dent in PepsiCo’s number one position in sports drinks.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.