Evidence receipt / evaluation
Published · transcript-backedBen Gilbert: evaluation
26 Aug 2025 Acquired Google Part II: Alphabet
“Actually traffic acquisition costs originated before Mozilla because it’s effectively the same thing that they were doing with software vendors to include Google toolbar.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- evaluation
- Recorded
- 26 Aug 2025
- Publisher
- Acquired
- Episode
- Google Part II: Alphabet
Transcript context
…Firefox is where this all starts with Mozilla Actually traffic acquisition costs originated before Mozilla because it’s effectively the same thing that they were doing with software vendors to include Google toolbar. Right. I think the mechanism of payment over time shifted to more of a rev share. My understanding now is that they share some of the revenue they generate from queries that originate. Searches that happen in the browser.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.