David Rosenthal: belief

Transcript context

…I was reflecting on this. It's pretty crazy that I think the announcement was that they had 900 stadiums worth of demand showing up to ticketmaster.com and there are 50 shows. I think it's something like 35 stadiums, but a lot of them have 2 nights. There are two nights in Seattle here. I'm sure not all 900 stadiums worth can be counted as actual demand. I have to imagine when there's a YouTube concert or something, there are a hundred stadiums worth of demand for 50 shows or something like that. Clearly not necessarily all purchase intent or not all purchase intent at the available prices, but still, there was just no way to service the amount of demand. I actually don't know how you solve this problem. Do you make all tickets $10,000 so that you actually find the correct price equilibrium for the demand? Kind of like we were talking about on our most recent episode with Ben Thompson and Stratechery and he's like, the obvious thing that I should do is raise prices to maximize revenue, but then that's pretty quickly going to lead to limiting my reach and impact. I think Taylor cares a lot about her reach and impact. She could probably make the most money on this tour by having $10,000 tickets exclusively and still fill all 50 stadiums. I don't know the price, maybe $2000 tickets, she could do it. But if you're playing for a 50 year career, then you have to nurture the fan base over time and recognize that the—…

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