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…Flywheels are a sign of product-market fit and tell you absolutely nothing about power. It's not easy to get a flywheel. That is how these platforms find life. You get into issues of critical mass, ignition, and all that stuff, but that's product-market fit. It doesn't say that if one company has benefited from this, that another, as I mentioned before, often the very technology that enables that happening quickly enables multihoming as well. The benefits are usually from a differential size on one or both sides of the platform so you have to somehow prevent that. Anecdotally, there's one exercise we did, which was really simple but surprisingly interesting. We took a flywheel from a company that's really popular. I won't name which one, but we swapped that logo with their competitor's logo in the middle of that flywheel. This still works. That's exactly what we're looking for. That is a brilliant thought exercise.…

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