Ben Gilbert: evaluation

Transcript context

…Ah, yes. Originally there was just the URL bar and then when search became the killer app of the web, there’s a second little input box that is for search on the right side. We had that awkward teenage years where browsers had the URL bar on the left and then the search on the right and it’s clean to think about it on its own because now that we understand that that is sponsored, that I think for the longest time that was not in the public psyche, that whatever search engine appeared in that box in the right hand corner was paying for that placement. That was nice because you type in the URL bar and that’s your organic typing and then the other one is your I’m willing to give a kickback to Google probably, but it could also be Bing, could be Yahoo, could be whoever, Google correctly from a user experience perspective. But also just think about their core business model is like the right design for web browsers is that if you don’t type a URL, it should just search. Just one bar. Why have two bars?…

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