Ben Gilbert: preference

Transcript context

…100%. Man, I had not focused on this issue at all until doing the research. I am going to only buy can and glass bottles going forward. There’s no reason not to buy cans and glass. They’re actually recyclable. It’s funny. I’ve accidentally started doing that anyway because whenever I travel now, I use those PATH Water bottles that they sell in airports and you can just refill them. I’m not going out of my way to be like, oh my gosh, I need the metal over the plastic, but now it just feels weird to buy plastic bottles. Now that I’m so much more attuned to microplastics, I’m also never going to drink fluid that was sitting in a plastic bottle for a long time after I opened it or refill it. I used to refill plastic water bottles and now I’m like, ugh. Who knows what’s degrading in my beverage? But yeah, this is the start of the plastification. Yes. So back to the timeline. Don Kendall, the CEO is like, okay, you passed the test. You are now going to take over all of marketing for Pepsi, and I want you to figure out how we’re going to dethrone Coke. The executive takes over marketing. He’s getting settled in. He is surveying the current state of things. He notices that the local Pepsi bottler down in Dallas, Texas is doing something really interesting. The local ad agency for the bottler there had accidentally discovered the secret that Coke and McCann has known for 20 years that consumers prefer Pepsi to Coke. The way they figure it out is that they’re doing research for 7-Eleven in Dallas.…

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