Evidence receipt / belief
Published · transcript-backedBen Gilbert: belief
27 Jun 2023 Acquired Porsche (with Doug DeMuro)
“Brand, scale economies enabling the SUV line, I think that was a good one. There's not really counter positioning, I don't think.”
Source trail
Everything needed to verify it.
- Speaker
- Ben Gilbert
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 27 Jun 2023
- Publisher
- Acquired
- Episode
- Porsche (with Doug DeMuro)
Transcript context
…The Koreans have been around for 25 years, and there's no emotional attachment to any of those cars, even the older ones. I don't know. Brand, is it. Brand, scale economies enabling the SUV line, I think that was a good one. There's not really counter positioning, I don't think. There was in the younger days, especially the racing younger days, especially with the aggression of Porsches advertising. Porsche ads have been some of the most iconic brand advertising of all time.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.